How to pull off a no-makeup makeup look

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no-makeup makeup, natural look, every day looks

 

It’s hard to perfect the no-makeup (but with) makeup look. People go for this look because they want to look natural while highlighting their features, without overdoing it. Contrary to common belief, the no-makeup makeup look takes a lot of time compared to other looks. Here are expert tips for a fresh, natural look.

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Clear your skin
Wash your skin with cleanser and gently exfoliate your face. This will make makeup blend in easily.

Moisturize and even out your skin tone
You can opt to go for a tinted lotion. Try slightly darker shades to warm up your complexion.

Conceal
Conceal breakouts and visible under-eye circles with a good, pigment-rich concealer. Just put the right amount of concealer to avoid accentuating the problem areas.

Use powder if needed
If your skin gets shiny, top it off with an oil-absorbing powder. If your skin is too oily, you can skip the tinted lotion and just go for the powder.

Pick warm colors for your look
Define your cheeks and eyes with warm colors. Go for shades of pink and brown for a more natural look.

Subtly shade lips and define your eyes
Subtly shade your lips with a pretty tint that matches the natural color of your lips. Define your eyes with a transparent or brown-colored mascara for a softer swipe.

 

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The Estee Lauder Companies, which holds an impressive portfolio of today’s most popular beauty brands, is led by William Lauder. Find out about the latest in beauty trends and follow this Facebook page.

The key to wearing red lipstick in the office

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red lipstick in the office, red lipstick, appropriate office wear

Red lipstick is an iconic fashion statement. It has reached such a level of importance that many fashion and beauty experts recommend all women to own at least a shade of red lipstick that matches their skin tone. Science has proven that the beauty of the color is not only in its vividness, but also on its ability to attract a potential mate. The color red was shown to make a woman more attractive to men – a trait, scientists say, is linked to biology and men seeking a partner who can produce healthy children.

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In today’s society, however, the color red has more to do with fashion than science. Red lipstick often makes a woman stand out, making her feel more confident and sexy. But certain experts wonder whether the benefits of red lipstick extend to the work environment. Some fashion enthusiasts have cautioned women against wearing such a bright color in the office because it may leave the wrong impression, particularly to executives. There was a study done that suggested that while men find a woman wearing red lipstick more attractive, they are less likely to take that women seriously in the workplace.

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This should not prevent women from pursuing their own style, but a balance must be struck. Each workplace is different, so there are no hard and fast rules when it comes to when a woman can wear a specific shade of lipstick in the office. Nevertheless, a good rule of thumb is taking the lead from a high-ranking female executive. If a female executive wears bright shades, then it would be appropriate for other women to follow suit.

The Estee Lauder Companies, under the leadership of its executive chairman, William Lauder, is home to many of the beauty industry’s most iconic red lipsticks, including MAC’s Ruby Woo, Estee Lauder’s Pure Color Envy in Carnal, and Tom Ford’s Lip Color in Wild Ginger. For more on the company’s portfolio of luxury beauty brands, follow this Facebook page.

ELC’s first foray into the Korean skincare market

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ELC latest investment, Korean skincare brands, Dr. Jart+, Do The Right Thing

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Companies have to be on top of their game to survive in a highly-competitive market. This goes for established brands, too. They have to innovate continuously to keep customers and attract new ones. The momentum for innovation should be kept going by seizing opportunities for growth.

This is exactly what The Estee Lauder Companies Inc. (ELC) have been doing for the past year as it further expands its portfolio of luxury brands with the acquisitions of Le Labo and Rodin Olio Lusso, among others. Now, its most recent move is investing in a Korean skincare firm, Have & Be Co. Ltd., the parent company behind the popular brand Dr. Jart+.

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The entry of ELC into the Korean skincare market is not surprising given that many industry experts currently consider South Korea as a hub of beauty innovation and trends. For instance, the Seoul-based skincare brand Dr. Jart+ offers a unique fusion of dermatological science and art, making it very popular across a broad range of consumers, especially millennials. As ELC executive chairman Wiliam Lauder pointed out, “Global consumers look to Korea as a trendsetting market in beauty, and the Dr. Jart+ brand is part of the reason why.”

Meanwhile, ELC’s stake in Have & Be will also include an interest in Do The Right Thing, a men’s skincare brand that marries Korean innovation with bold New York style. Terms of the investment were not disclosed. The deal is expected to be consummated in December.

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For updates on ELC’s latest ventures and product releases, follow this Facebook page.

#BCAstrength: Harnessing the power of social media

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For the past two decades, The Estée Lauder Companies has been in the forefront of the fight against breast cancer through its Breast Cancer Awareness (BCA) Campaign. In 1992, the late Evelyn H. Lauder founded the BCA Campaign and launched the Pink Ribbon, the universal symbol for breast health. Through the campaign, women, men, and families in more than 70 countries battled breast cancer in their own ways, from sharing their experiences of the disease to joining fundraising and awareness activities.

This year, the BCA Campaign aims to recognize all actions geared toward the fight against breast cancer through an international multimedia project. ELC encourages the global community to upload a photo, video, or message on Instagram or Twitter that showcases how they take action against breast cancer. For every action submitted on BCAcampaign.com or unique post on Instagram or Twitter captioned with #BCAstrength between Oct. 1, 2015 and Feb. 4, 2016 (World Cancer Day), ELC will donate $25 to fund a half-hour of breast cancer research through the Breast Cancer Research Foundation. The ultimate goal is to fund up to 500 research hours ($25,000) through the efforts of the global online community.

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This year’s campaign, “Every Action Counts. What’s Yours?” harnesses the power of social media. Every day, people send 500 million tweets and post 40 million Instagram photos. ELC hopes that with the online campaign, there will be more global awareness about breast cancer and the various efforts to fight the disease.

Image source: bcacampaign.com

The Estée Lauder Companies executive chairman William Lauder hopes to continue the efforts started by his mother, Evelyn H. Lauder, to fight the spread of breast cancer. For more information about this year’s Breast Cancer Awareness Campaign, click here.

In Estée Lauder’s latest ad, Kendall Jenner shows fellow millennials how to party

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Kendall Jenner

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Since landing a contract with Estée Lauder last year, Kendall Jenner has starred in several ads for the esteemed brand. These campaigns were certified hits, evidenced by growing interest in the brand, particularly from young consumers. To say that Jenner has spurred the brand’s popularity among millennials is an understatement. Even before an official announcement has been made regarding her selection as Estée Lauder’s newest spokesmodel, the brand has already seen an uptick in its social media following. Industry observers call this the “Kendall effect.”

In Estée Lauder’s latest commercial, the brand highlights Jenner’s surging popularity among today’s millennials. In the 30-second ad “Party Zombies,” Jenner brings the much-needed life to a party courtesy of the new Estée Lauder Double Wear Makeup To Go liquid compact.

Video source: youtube.com

The commercial depicts a typical scenario these days: young people who are always glued to their smartphones even during social gatherings. In the commercial, despite a festive atmosphere, Jenner and her guests would rather tinker with their gadgets than party. That is until all their phone batteries die, and they are literally left in the dark about what to do next. This is when Jenner whips out her Estee Lauder compact, flips it open, and an awesome, lively party begins.

Prior to Double Wear Makeup To Go ad, Jenner most recently starred in the TV spot for Estée Lauder’s latest fragrance, Modern Muse le Rouge, wherein she is seen painting New York City red, literally. Other roles she played in Estée Lauder ads include a stylish superhero and an empowered entrepreneur.

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For the latest in Estée Lauder campaigns starring Kendall Jenner, follow this William Lauder Facebook page.

That one thing: How eyebrows can change an entire look

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eyebrow trends, fashion and eyebrows, fashion trends

The industry of fashion revolves around trends. The very concept of fashion and beauty is founded on what is new and in. However, once every so often, a seemingly-titled “trend” stays beyond the normal timeframe and becomes a staple. The latest addition to these rare occurrences is the incomprehensible defining quality of eyebrows. A single millimeter too thick or too thin can immediately change a person’s appearance.

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How an eyebrow is shaped plus its corresponding thickness is what has been played around by fashion experts. These days see a revival of thicker, straighter brows – the shape epitomized by model Cara Delevingne. The goal of such a line is to appear more youthful and androgynous. This is instantly different from what was considered attractive during the early 1920s where thinner, almost-drawn-on eyebrows were what was deemed in fashion.

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However, what is intriguing is not the trends in eyebrow shapes but that this singular feature could dramatically alter a person’s appearance. A fashion student needs only to look at history to notice that the one thing style experts always comment on is the eyebrows. Thousands, if not millions, of articles, videos, and blogs have been made on how to draw, maintain, or achieve the “perfect” eyebrow look. More than lipstick or eyeshadow tutorials, the eyebrow is the perfect defining feature.

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This needs to be taken seriously by any person interested in style and impressions – for what is fashion and beauty but a means of expressing one’s self? It is a fact that first impressions are often harsh and happen within the first few seconds of introduction. Regardless of how a person wants to be seen as, it is necessary to understand that that “image” is built in mere seconds; and a bulk of this impression rests on how one’s eyebrows are shaped.

As executive chairman of the Estee Lauder Companies, William Lauder understands the trends and importance of fashion and beauty in modern-day society. Follow this Twitter account for more insights into the industry.

Before Kendall: A look back at past faces of Estée Lauder

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Estee Lauder, estee lauder brand ambassador, face of estee lauder, kendall jenner estee lauder

In late 2014, Kendall Jenner, reality television star, model, and social media phenomenon, was named the new face of legendary beauty brand Estée Lauder. She would be appearing in digital, television, and print marketing to promote various Estée Lauder products.

Throughout its history, Estée Lauder has consistently chosen the most stunning women to represent the brand. The following are some of the brand’s most memorable ambassadors:

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Phyllis Connor

While working as a print model for Marshall Fields, Phyllis Connor met the legendary photographer Victor Skrebneski. In 1962, Skrebneski became Estée Lauder’s official photographer and suggested that the brand use Connor to represent it.

She became the first face of Estée Lauder in 1962, at the age of 34.

Connor’s aristocratic, exotic good looks were a perfect match with the image that the brand wanted to project. She worked exclusively for Estée Lauder for six years.

Image Source: esteelauder.com

Karen Graham

Karen Graham was preparing for a teaching career when she was discovered while shopping at Bonwit Teller by modeling agency head Eileen Ford. A year later, she booked her first photo shoot with Estée Lauder. She was the first model to land an exclusive contract with a beauty brand, paving the way for future models.

She represented Estée Lauder from 1970 to 1985, retiring from modeling at age 40. In 1998, she appeared in Estée Lauder ads once again, this time for the Resilience Lift line of anti-aging products.

Willow Bay

Willow Bay, apart from being a successful journalist, author, and media personality, also holds the distinction of being the first “bride” featured in the advertisements for Estée Lauder’s Beautiful fragrance when it launched in 1985. Bay served as the brand’s ambassador from 1983 to 1989.

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Elizabeth Hurley
Despite having no previous modeling experience, Elizabeth Hurley was signed by Estée Lauder in 1995 and starred in ads for many of the brand’s fragrances and cosmetics. Although she was replaced by supermodel Carolyn Murphy as the face of Estée Lauder six years later, Hurley continues to work with the brand, appearing in advertisements, collaborating on products, and promoting its various charitable causes.

Although Kendall Jenner undoubtedly has some big shoes to fill, Jane Hertzmark Hudis, Global Brand President of Estée Lauder, is confident about the brand’s choice. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

William Lauder is the grandson of Estée and Joseph Lauder and the executive chairman of Estée Lauder, Inc. For more articles on the iconic beauty brand, subscribe to this blog.

And the secret to good skin is …

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Estée Lauder Companies, GoodSkin Labs

… take celebrity advice with a grain of salt. While genetics is the main determinant for good skin, science these days seems a better ambassador for varied skin remedies than romanticized home solutions or celebrity product plugs. Brands work differentially and target specific concerns like aging, acne, allergic reactions, etc. A scientific approach to skincare, meanwhile, delicately studies natural and general skin reactions and plumbs the products to exactness.

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GoodSkin Labs, under the portfolio of the Estee Lauder Companies, puts forward its clinical methods with an unrelenting eye for results. Measurability and proof are the primary ingredients. Moreover, the brand promises lasting results, a stark contrast from the fleeting cosmetic changes grocery brands and mass-produced skincare lines offer. GoodSkin Labs is easily held to this promise because of two things: track record, and its valorization of clinical soundness. Its products are continuously studied and tested and are meant to produce instant results.

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In true scientific fashion, GoodSkin Labs matches its products to the seasons. A big hit is Eyliplex-2, a double duty eye cream that works for 12-hour days and nights, or what the more attuned mind would call the Vernal Equinox. Finicky as it sounds, the brand knows how to descend to pedestrian beauty concerns. Dark circles and dull skin during winter? Circleplex-2, a concealing, hydrating, and the brightening solution has been a cult favorite among GoodSkin’s loyal followers.

There’s plenty more where good skin comes from, and though the solution may be riddled with ineluctable jargon like peptides, the packaging remains loyal to all our skin concerns. Anti-aging, pore refinement, and clarity are all ingredients to the good skin, and there’s evidence that the scientists have done time in GoodSkin Labs.

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GoodSkin Labs is sold in 20 countries worldwide, and is part of the Estee Lauder Companies’ winning stable of luxury beauty brands. Visit this William Lauder blog to know more about ELCompanies’ portfolio.

The fast track to beauty: 3-minute make-up tips from Estee Lauder

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beauty essentials, beauty tips, Estee Lauder, make up regimen, make up tips

A woman’s beauty regimen can be very involved, sometimes taking upwards of an hour if she’s being very detailed. But according to beauty and fashion maven Estee Lauder, it doesn’t have to take so long. “Three minutes is all beauty should ever take” is something the trendsetting icon was known to say, and it’s a guiding principle her heirs still take to heart to this day.

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The Estee Lauder brand is still dedicated to helping women across the globe look their best without sacrificing quality or too much of their time. Not only are the brand’s luxury products so easy to use, the company’s make-up experts offers women tips on how to keep their beauty routine down to 3 minutes.

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For instance, women looking for all-day bright and glowing skin need only work with the Double Wear concealer wand that keeps the skin seamless and covers up darker spots, the Illuminating Perfecting Primer that minimizes the pores and hydrates the skin, and the Pure Color line’s powder blush and lip gloss, both of which give the face a beautiful vibrance and shine.

To achieve the radiant and healthy glow in just three minutes is the work of blending a small amount of primer with concealer and buffing the mixture all over the face. Next, combine a generous amount of blush with a little primer with a sponge and dab it gently on the cheeks, and then finally, run the lip gloss wand on the lips and voila radiant or smooth skin with minimal effort!

Image Source: makeupandbeautyblog.com

This may seem just a simple make-up technique but therein lies the beauty of it. Any one of the tips found on the company’s website, which range from ideas on how to erase signs of fatigue to contouring the face, work because of the brand’s perfectly concocted products. Combined with what the company’s founder believes is the most essential ingredient for beauty, confidence, any woman can look stunning in a fraction of the time.

Ensuring that the ELC Companies still upholds Estee Lauder’s values and principles is executive chair William Lauder. Find more information about the company and its brands at this website.

The blending of East and West: The MAC-Guo Pei collection

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Estée Lauder Companies, Guo Pei, MAC cosmetics, makeup

This year’s MET Gala saw a sea of reds, black, and sparkles. It was, however, music superstar Rihanna who made all fashionistas gasp with delight with her lavish, golden yellow fur-trimmed cape. The pop diva’s red-carpet winning look was the masterpiece of Chinese haute-couture designer Guo Pei.

Image Source: vanityfair.com

Now, Guo Pei’s excellent artistry will receive worldwide attention once again with her upcoming work with MAC Cosmetics. As the company’s latest collaborator, Guo Pei joins a long list of revered fashion heavyweights, including Giambattista Valli, Proenza Schouler, and Prabal Gurung.

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The 16-piece MAC-Gui Pei collection will feature lip gloss, eye shadow, and blush in shades of coral, pink, and blue and will be available in fall. The collection will also be housed in an exquisite packaging embossed with a delicate flower pattern. In fact, the preview photo of the collection is creating a lot of buzz online, with some confessing that the MAC-Gui Pei collaboration is “so beautiful you will want to buy it just for the packaging.” Not surprising given that the packaging is inspired by eight of the Chinese designer’s couture dresses.

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To say that MAC fans are not excited about the collection is an understatement. The collaboration with China’s beloved couturier is another sure hit for the cosmetics giant, one that will be coveted by the brand’s loyal customers and makeup aficionados.

MAC Cosmetics is one of the prestige brands in the Estée Lauder Companies’ portfolio of luxury brands. Under the esteemed leadership of William Lauder, ELC continues to cement its status as a beauty powerhouse. Learn more about ELC’s distinguished portfolio here.