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Estée Lauder Companies Inc., Estee Lauder, influential brand, luxury, luxury brand, prestigious brand
A luxury brand is not simply a brand. Consumers and patrons buy a dream, the rarity of the product, and a social status. That is why it is important to note that luxury or high-end brands are not for everyone since part of the selling point is the exclusiveness and rarity of the products.
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More often than not, consumers support the brand because they love it; less concern is given about financial benefits of the company. It is through friends or word-of-mouth campaigns that trigger the impulse to purchase a luxury brand.
Estée Lauder, a Fortune 500 company, is a luxury brand that believes in the power of each woman’s individual beauty and works to enhance it in numerous ways possible. It is a well-rounded and respectable brand that produces fragrances, cosmetics, skincare products, and everything in between.
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The products that the company sell are limitedly distributed to channels that complement the image associated with the brand. These channels consist primarily of upscale department stores, specialty retailers, upscale perfumeries, reputable salons and spas, cruise ship stores, duty-free shops, and online shopping.
The Estée Lauder Companies Inc. is proud to own influential brands, to wit: AERIN Beauty, Aramis, Aveda, professional makeup line Bobbi Brown, Bumble and bumble, Clinique, Coach, Darphin Paris, Donna Karan Cosmetics, Ermenegildo Zegna, its namesake Estée Lauder, Flirt!, GoodSkin Labs, Jo Malone London, Kiton, La Mer, Lab Series, MAC, Marni, Michael Kors, Ojon, Origns, Osiao, Prescriptives, Smashbox, Tom Ford Beauty, Tommy Hilfiger, and Tory Burch.
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From October 2014 to January 2015, the company acquired esteemed skincare and fragrance brands such as GlamGlow, Le Labo, Editions de Parfums Frédéric Malle, and Rodin Olio Lusso, thus beautifying its current high-end portfolio.
The Estée Lauder Companies Inc. continues to capture ultra-prestige consumers with its more than 60 years’ experience in brand building. Executive chairman William Lauder maintains that the company will remain true to its legacy of providing quality and sophisticated products with global appeal. Visit this Facebook page to learn more.